While I don't normally pay much attention to commercials like some people I know, there is one ad campaign that really irks me. Unlike ads on television which I very rarely ever watch, I don't have much choice but to watch the many ads that are forced down my throat at movie theatres. The most odious ones are for moviefone.com.
Last summer, they included an elfin looking young woman in the front seat of her car. She was eating a candy bar and we, the audience, were lucky enough to be privy to her innermost thoughts. And what was that young lady pondering? She was thinking about how much better the candy bar would be if it had a little bit of moviefone.com in it. What? Yeah, because besides creamy nougat, her candy bar would also include showtimes, listings, and reviews. As she scrunches up her face in deep thought, we have to listen to her blather on about this nonsense. She concludes the ad by stating, "I bet the Japanese have a candy bar like that." I'm assuming she's referring to the fact that the Japanese are known for their technological gadgets but I still find the ending of the ad the perfect topper to a completely crappy ad.
This spring, the good folks at moviefone.com have an even stranger ad. This time, there is a middle-aged man standing in a kitchen. He is wearing sort of a blue leisure suit type get-up (if memory serves correctly, this one hasn't been seared into my brain yet) and he has a wispy moustache. The whole thing is very 1970's but really the 2000's! How very Napoleon Dynamite! This time, our hero is in deep thought about how his latte would be better if it had a little moviefone.com in it. I think he even laments that if it did, not only would it be creamier and have showtimes, etc. but it would help him get a date. But again, I'm not quite sure about all the little subtleties of this one yet. He ends the ad by putting down his latte in disgust and thinking that this is the worst latte ever -- simply because it didn't have moviefone.com in it.
Who is writing this stuff? Is there anyone out there who enjoys these ads? They are so incredibly and perplexingly inane. They are so bad that I would gladly watch those ads about how downloading movies is going to kill the careers of all the little guys making peanuts working on movie sets.
I know that some ad execs must think that any ad that gets people talking about their product is a good one. I guess I can't disagree. How many other times in Listmaker history have I taken the time to write about ads? Never, I tell you. I've been had. Here I am promoting the very thing that I disdain. Those ad execs sure are sneaky.
1 day ago