Sunday, September 25, 2005

The Last Thing This Blog Needs is Another 5th Ave. Picture

There has been a vacant/ parking lot on 5th Ave for years. Recently, Commerce Bank has purchased the land. They originally wanted to build a new branch with a drive-thru window. However, folks in the neighborhood raised a ruckus. Commerce relented on that point but are going ahead with the new building.

Right before they fenced off the area, someone spraypainted "The Last Thing This Corner Needs is a Bank." Once the work began, this message was clear for all to see. Then, the bank got sneaky and decided to have the workers park a truck in front of the message. Obviously, this solution wasn't the most practical one since the truck must have been necessary for construction purposes.

The new solution? How about painting over the word "bank" in bright orange? Now, not only, does Commerce make itself look ridiculous, but they are doing a damn good job of highlighting the word (even if you can't tell from this picture) that they are trying to cover up. I love it.

2 comments:

weasel said...

Edgy banking company would have graffitied "normal" between "another" and "bank", implying great difference, hip checking accts, free pens, etc. This of course would have meant more corporate misappropriation of cultural bandwidth, sending "Stay Free Daily" into a tizzy.

Maybe its good that the men in suits at commerce acted like men in suits rather than men in SeanJohn for once. Perhaps they can alienate a whole neighborhood.

mas said...

I like the idea that this could be interactive graffiti - each day someone can fill in the blank with something new (e.g. newsstand, Subway, hole in the head) and then the slate can be wiped clean again for the next day.